Aroma
Insight into the emergence of distorted information that irreversibly becomes the new truth
After the destructive ambitions during the Second World War, the tireless Forces of Destruction redirected their anger and strength to the establishment of a new social system. Everything was missing: people, food, animals, money, common sense and order. The forces of destruction and anger, I realized recently, establish their will precisely on the basis of all of the above: on the foundations of a ruined world built over years, generations and on the fact that instead of order, complete chaos reigned. That is why, I suppose, the basic catchphrase of the Force of Destruction is that "order arises from chaos" ("Ordo ab Chao" in Latin). Survivors, exhausted, ordinary people, as if they never have any other option but to surrender to the euphoria of ending anger and unrest, not having enough strength to understand that the Forces of destruction and anger are also leading the newly created circumstances, that they are building a pre-designed and planned new society from the ground up.
What was destroyed had to be rebuilt. The whole of nature and all the known, normal, visible world functions on this principle: we all look to the future and ahead, deep within us there are incredible mechanisms that almost alchemically transform collective and personal tragedies into strength and the will to live. When we are threatened and close to fatal destruction, life becomes the basic currency, the only value we have left. This is why societies would rise so quickly after destruction - living people rebuilt them with their will and desire to live.
In the euphoria of the victory of life over destruction, the Forces of Destruction popularized the cities that were built anew, expanded, concreted and thus drew in and collected (within) an increasing number of people. On the other hand, in an inverse proportion, the villages became empty, while the craft skills and practical knowledge completely died out.
The process of raising the demolished from the ground up - a new transformation, emphasizes the use of exclusively new materials (materials of the future as they were popularly called) such as plastic, silicone, polyester and other synthetic, inorganic materials. The industry and mass production of these materials threatened and destroyed the environment and human health in the long term, however, from the perspective of the Forces of Destruction, their production was necessary because the production process was favorable, fast and effective. Plastic particles, as the crowning material of the future, entered our lives and organisms, rivers, lakes, oceans and earth with identical speed and efficiency. Today, an adult accumulates around seven grams of plastic in himself, which is responsible for numerous diseases (during our life, through air, water and food, we take in between twenty and forty kilograms of plastic).
The "materials of the future" were indispensable to the cities raised from the ashes after the destruction. Huge factories and facilities were built for their production. Factories needed operatives, workers, technologists and engineers, people. In this way, with the slogan of a more relaxed, easier and safer life, cities and factories gathered a huge number of people and were thus responsible for the emptying of the countryside. Thus, the villages almost completely disappeared.
The emptying of villages and the expansion and popularization of cities necessitated the organized production of food raw materials and food. Since villages almost did not exist and since there was no one left to produce food, complex agricultural-industrial combines were founded that would integrate the entire production processes: from farming, livestock, all the way to processing and distribution. The drive towards organized, mass production, dominance and ownership over the production of food raw materials and finished food products has resulted in the cultivation of monocultures, the use of controlled, laboratory-modified seeds and the use of chemical agents and pesticides. Under the sign of necessity and unquestionability, due to the necessary speed and safety in the production process (identical as in the case of the production of "materials of the future"), inorganic, chemical and synthetic materials have slowly started to be used in the food industry.
Then another seemingly spontaneous and accidental transformation in the food industry took place. However, the dominance over the production cycle could not keep up with the needs and demand, a systemic solution was necessary to compensate for these shortcomings. The city had to maintain its status as a pleasant and safe utopia. In response to demand, additional synthetic solutions, flavorings, flavor enhancers, stabilizers, preservatives, artificial sugars, artificial inorganic fats and oils have been created.
Thus, inorganic has become an integral part of our lives, our food chain and our complete life cycle. I justifiably believe that the transformation of man, his transition from normal, natural, healthy, intuitive, empathetic, spiritual and organic to synthetic, binary and diseased (physical, mental and spiritual) began much earlier, however, the real scenario of man's transformation officially begins with the appearance of inorganic compounds, artificial elements that imitate and thus represent a simulation of real, organic compounds and elements. At the moment when the cake no longer needed the actual strawberry but the aroma of strawberry as its simulation, at the moment when the lemonade no longer needed the lemon but its synthetic substitute, the taste or aroma of lemon; at the moment when margarine replaced butter as a synthetic product, a transition and transformation was imposed on humanity in a time of pure simulation and illusion. The forces of destruction and rage have made sure that this whole process looks random, imperceptible and necessary, long-term and spontaneous.
Simulation, however, is not an end in itself. It is a kind of means in the development path of the process of transformation of people's consciousness. Its main task was to get people used to the fact that the aroma of vanilla, as a chemically synthetic compound, is identical to the real taste of vanilla - thus, the conversion and replacement of the real for the unreal (true for false). Simulation came to us first through the body. First, we "taste" it, tried and digested it, got used to it and taught our bodily receptors to its presence, so much so that we would not be able to distinguish real vanilla from synthetic vanilla. After that, the simulation could continue its development phase further and through our consciousness. Truth could easily be replaced by terms and concepts that are opposite to it - untruth.
At the moment of its upgrade and evolution in our consciousness, the simulation gradually lost its connection with the original, it ceased to resemble the reality it imitated. Our mind is much easier to fool than our body. While the body is still offered the aroma of strawberry as a simulation and reminder of a real strawberry from nature, our mind is much easier to manipulate, the simulation in our mind does not even have to pretend to be a copy. The simulation thus became an illusion more real than reality itself, erasing the boundaries between reality and illusion (truth and lies) - it became a simulacrum (Latin Simulacrum - illusion) and began to generate and fabricate its worlds and its truths: in virtual reality, on social networks, in reality shows.
Profiles within social networks now represent idealized and staged versions of life, often much more attractive and "real" than the everyday life of the real users behind them. Everything gradually changes and transforms, even the Forces of destruction and anger, which today become the Forces of law, truth and order. After composing a new virtual reality, after educating the human community and preparing it for the fact that the aroma and simulation of a strawberry is the same as a real natural strawberry, and the virtual reality is gradually more real and truer than the real one, the Forces of Destruction and Rage (recomposed into the Forces of Law, Truth and Order) create new, virtual versions of truths.
These versions of the truth are increasingly overriding the real truth and justice in real time. While we were adapting to new circumstances and the need to look and sound prettier and smarter in virtual realities and social networks, a parallel precedent happened: what happens in reality, after passing through the filter of simulation, automatically becomes a simulacrum, thus ceases to have anything to do with reality, takes on the epithets of reality and, returned to reality, becomes a new reality ((un)reality above reality, (un)truth beyond real truth). The simulacrum, thus separated from its initial idea and truth, automatically cancels it and creates a new one, first within the virtual, artificial reality, and then also in that increasingly pale reality in which we live our real lives. Reshaped, each piece of information becomes a new reality and irrevocable, a new truth.
According to the reputation of "reality" programs, truth and untruth are increasingly popularized, the truth is not enforced and proven through law and justice but through the media, through polarization, "likes", liking or disliking, through the entire artificially projected image of a person, nation or state that has committed some injustice. Truth and untruth, justice and injustice, are almost no longer proven. They are created and manufactured. This is how internal and global politics, medicine, care for the environment, justice, law and order work more and more.
As is the case with aroma in the world of our senses of taste or smell, everything around us also gradually becomes a reminder (of the real), everything slowly becomes a simulation.
As is the case with aroma in the world of our senses of taste or smell, everything around us also gradually becomes a reminder (of the real), the world around us slowly becoming an illusory, distorted and freakish version ever further from normal.
Nakon destruktivnih ambicija tokom Drugog svjetskog rata, neumorne Sile razaranja preusmjerile su svoj bijes i snagu na uspostavljanje novog društvenog sistema. Nedostajalo je svega: ljudi, hrane, životinja, novca, zdravog razuma i reda. Sile razaranja i bijesa, nedavno sam to shvatio, svoju volju uspostavljaju upravo na temelju svega navedenoga: na temeljima porušenog svijeta građenog godinama, generacijama i na činjenici da je umjesto reda zavladao potpuni haos. Zato je, pretpostavljam, i osnovna krilatica Sila razaranja ta da “red nastaje iz haosa” (“Ordo ab Chao” na latinskom). Preživjeli, iznemogli, obični ljudi, kao da nikada niti nemaju neku drugu opciju osim da se prepuste euforiji okončanja bijesa i nemira, nemajući dovoljno snage da shvate da Sile razaranja i bijesa predvode i novonastale okolnosti, da iz temelja grade unaprijed projektovano i isplanirano, novo društvo.
Porušeno je trebalo ponovo izgraditi. Cijela priroda i sav poznati, normalni, vidljivi svijet funkcioniše na ovom principu: svi gledamo u budućnost i unaprijed, duboko u nama postoje nevjerovatni mehanizmi koji kolektivne i lične tragedije gotovo alhemijski preobražavaju u snagu i volju za životom. Kada smo ugroženi i nadomak fatalne destrukcije, život postaje osnovna valuta, jedina vrijednost koja nam preostaje. Zbog toga bi se društva tako brzo podizala nakon uništenja - živi ljudi su ih ponovno gradili svojom nevjerovatnom voljom i željom za životom. Porušeno je trebalo ponovo izgraditi. Cijela priroda i sav poznati, normalni, vidljivi svijet funkcioniše na ovom principu: svi gledamo u budućnost i unaprijed, duboko u nama postoje nevjerovatni mehanizmi koji kolektivne i lične tragedije gotovo alhemijski preobražavaju u snagu i volju za životom. Kada smo ugroženi i nadomak fatalne destrukcije, život postaje osnovna valuta, jedina vrijednost koja nam preostaje. Zbog toga bi se društva tako brzo podizala nakon uništenja - živi ljudi su ih ponovno gradili svojom nevjerovatnom voljom i željom za životom.
U euforiji pobjede života nad destrukcijom, Sile razaranja popularizovale su gradove koji su se iznova podizali, širili, betonirali i tako uvlačili i sabirali (u sebe) sve veći broj ljudi. Sa druge strane, obrnutom proporcijom, sela su se praznila, dok su zanatske vještine i praktična znanja potpuno izdisala.
Proces podizanja porušenog iz temelja - nova preobrazba, naglasak stavlja na upotrebu isključivo novih materijala (materijala budućnosti kako su se popularno zvali) poput plastike, silikona, poliestera i drugih sintetičkih, neorganskih materijala. Industrija i masovna proizvodnja ovih materijala ugrožavala je i dugoročno uništavala životnu sredinu i zdravlje ljudi, međutim, iz perspektive Sila razaranja, njihova proizvodnja bila je nužna jer je proces proizvodnje bio povoljan, brz i efektan. Identičnom brzinom i efektnošću su i čestice plastike, kao krunski materijal budućnosti, došle i u naše živote i organizme, rijeke, jezera, okeane i zemlju. Odrastao čovjek danas akumuliše u sebi oko sedam grama plastike koja je zaslužna za brojne bolesti (tokom života, kroz vazduh, vodu i hranu unosimo u sebe između dvadeset i četrdeset kilograma plastike).
Gradovima podizanim iz pepela nakon destrukcije “materijali budućnosti” su bili neophodni. Za njihovu proizvodnju građene su ogromne fabrike i postrojenja. Fabrikama su bili potrebni operativci, radnici, tehnolozi i inženjeri, ljudi. Na ovaj način, geslom lagodnijeg, laganijeg i sigurnijeg života, gradovi i fabrike sabirali su ogroman broj ljudi i tako bili zaslužni za pražnjenje sela. Tako su gotovo potpuno nestala sela.
Pražnjenjem sela i širenjem i popularizovanjem gradova bila je potrebna organizovana proizvodnja prehrambenih sirovina i hrane. Kako sela gotovo da nisu ni postojala i kako hranu nije imao više ko da proizvodi, osnivali su se i složeni poljoprivredno-industrijski kombinati koji bi integrisali cijele procese proizvodnje: od ratarstva, stočarstva, sve do prerade i distribucije. Težnja ka organizovanom, masovnom proizvodnjom, dominacijom i vlasništvom nad proizvodnjom prehrambenih sirovina i gotovih prehrambenih proizvoda rezultirala je uzgojem monokultura, korišćenjem kontrolisanog, laboratorijski modifikovanog sjemena i upotrebu hemijskih sredstava i pesticida. Pod znakom nužnosti i neupitnosti, zbog neophodne brzine i sigurnosti u proizvodni proces (identično kao u slučaju proizvodnje “materijala budućnosti”) neorgansko, hemijsko i sintetičko je tako polako počelo da se upotrebljava i u prehrambenoj industriji.
Tada se desila još jedna naizgled spontana i slučajna transformacija u prehrambenoj industriji. Dominacija nad proizvodnim ciklusom ipak nije mogla da održi korak sa potrebama i potražnjom, bilo je neophodno sistemsko rješenje koje bi ove nedostatke nadomjestilo. Grad je morao da održi svoj status ugodne i sigurne utopije. Kao odgovor na potražnju, stvorena su dodatna sintetička rješenja, arome, pojačivači okusa, stabilizatori, konzervansi, vještački šećeri, vještačke neorganske masti i ulja.
Tako je neorgansko postalo sastavni dio naših života, našeg prehrambenog lanca i kompletnog našeg životnog ciklusa. Opravdano smatram da je transformacija čovjeka, njegova tranzicija od normalnog, prirodnog, zdravog, intuitivnog, empatičkog, duhovnog i organskog ka sintetičkom, binarnom i bolesnom (fizički, mentalno i duhovno) započela mnogo ranije, međutim, stvarni scenario čovjekove transformacije zvanično otpočinje pojavom neorganskih jedinjenja, vještačkih elemenata koji oponašaju i time predstavljaju simulaciju stvarnih, organskih jedinjenja i elemenata. U trenutku kada za kolač ili tortu više nije bila potrebna stvarna jagoda nego aroma jagode kao njena simulacija, u trenutku kada za limunadu više nije bio potreban limun nego njegova sintetička zamjena, okus ili aroma limuna; u trenutku kada je margarin kao sintetički proizvod zamijenio putar, tada je čovječanstvu nametnuta tranzicija i transformacija u vrijeme čiste simulacije i iluzije. Sile razaranja i bijesa pobrinule su se da cijeli taj proces izgleda slučajan, neprimjetan i neophodan, dugoročan i spontan.
Simulacija, međutim, nije sama po sebi cilj. Ona je neka vrsta sredstva u razvojnoj putanji procesa transformacije svijesti ljudi. Njen osnovni zadatak bio je da se čovjeka navikne na to da je aroma vanilije, kao hemijsko sintetičko jedinjenje, identično stvarnom okusu vanilije - dakle, konverzija i zamjena stvarnog za nestvarno (istinito za lažno). Simulacija nam je došla najprije kroz tijelo. Prvo smo je “okusili”, probali i probavili, naviknuli i naučili svoje tjelesne receptore na njeno prisustvo, toliko, da ne bismo bili u stanju da razlikujemo stvarnu vanilu od sintetičke. Nakon toga, simulacija je mogla da nastavi svoju razvojnu fazu dalje i kroz našu svijest. Istina je mogla olako da se zamijeni pojmovima i konceptima koji su joj suprotni - neistinom.
U trenutku svoje nadogradnje i evolucije u našoj svijesti, simulacija je postupno izgubila svoju vezu sa originalom, prestala je da liči na stvarnost koju je oponašala. Naš um mnogo je lakše zavarati nego naše tijelo. Dok se tijelu još uvijek nudi aroma jagode kao simulacija i podsjećanje na stvarnu jagodu iz prirode, naš um puno je lakše manipulisati, simulacija u našem umu ne mora ni da se pretvara da je kopija. Simulacija je tako postala privid stvarniji od same stvarnosti brišući granice između stvarnosti i iluzije (istine i laži) - postala je simulakrum (latinski Simulacrum - privid) i počela da generiše i fabrikuje svoje svjetove i svoje istine: u virtuelnoj stvarnosti, na društvenim mrežama, u rijaliti programima.
Profili unutar društvenih mreža sada predstavljaju idealizovane i iscenirane verzije života, često mnogo privlačnije i "stvarnije" od svakodnevice stvarnih korisnika koji stoje iza njih. Sve se postupno mijenja i transformiše pa i Sile razaranja i bijesa koje danas postaju Sile zakona, istine i reda. Nakon što su (is)komponovale novu virtuelnu stvarnost, nakon što su edukovale ljudsku zajednicu i pripremile je za to da je aroma i simulacija jagode isto što i stvarna prirodna jagoda, a virtuena stvarnost postupno stvarnija i istinitija od one realne, Sile razaranja i bijesa (prekomponovane u Sile zakona, istine i reda) stvaraju nove, virtuelne verzije istina.
Te verzije istina sve više nadjačavaju stvarne istine i pravde u realnom vremenu. Dok smo se prilagođavali novim okolnostima i potrebi da izgledamo i zvučimo ljepše i pametnije u virtuelnim stvarnostima i društvenim mrežama, desio se jedan paralelan presedan: ono što se dogodi u stvarnosti, nakon što se provuče kroz filter simulacije, automatski postaje simulakrum, prestaje dakle da ima veze sa stvarnošću, preuzima epitete stvarnosti i, vraćeno u stvarno i realno, postaje nova stvarnost ((ne)stvarnost iznad stvarnosti, (ne)istina izvan stvarne istine). Simulakrum tako odvojen od svoje početne ideje i istine, automatski je poništava i kreira novu, najprije unutar virtuelne, vještačke stvarnosti pa potom i u onoj sve bljeđoj stvarnosti u kojoj živimo svoje realne živote. Preoblikovana, svaka informacija postaje nova stvarnost i neopoziva, nova istina.
Po ugledu na rijaliti programe, istina i neistina se sve češće popularizuju, istina se ne provodi i ne dokazuje kroz zakon i pravdu nego kroz medije, kroz polarizaciju, “lajkove”, sviđanje ili nesviđanje, kroz cjelokupnu vještački projektovanu sliku osobe, nacije ili države koja je neku nepravdu učinila. Istina i neistina, pravda i nepravda, gotovo da se više i ne dokazuju. One se kreiraju i fabrikuju. Tako sve više funkcioniše interna i globalna politika, medicina, skrb za životnu sredinu, pravda, zakon i red.
Želim da vjerujem u to da nam je još uvijek dostupna crvena pilula. Koliko dugo, to nije sigurno.
