One of the important goals of the b2match corporate website redesign project was to expand the existing brand style-guide, test and explore the use of isometric colour blocks (from which the company logo and corporate identity are built) and strengthen the brand image. Another, practical goal of the website redesign was to integrate the entire website into the content management system and construct it as simply as possible so that its content and structure can be changed more easily and quickly. In this connection, a design system was created, which was further replicated and integrated into the content management system.
The very beginning of the project was particularly demanding because it did not have a project specification nor was it supported by a vision to organise it. Taught by previous experiences, I realised that the very beginning should be an extensive research of all interactive and functional groups of the application. In this way, it was much easier to spot, count and improve all functional elements, such as buttons, form selectors and other similar elements, which later made up a comprehensive design system. It was easier also to manage and improve the user experience in the parts of the application that are crucial for users, and which presented great difficulties and created problems such as registration, booking meetings, creating and editing user profiles, participating in online and hybrid sessions, video meetings, video conferences.
Project Credits
Project Services
Creative Direction, Brand Development, Responsive Website Design, Design System, Motion Graphics
Project Team
Danijel Snjegota, Deyanira Guerrero, Margarete Nitsche
Project Roles
Web Designer, Multimedia Designer
