Dexdoom is the stage name of a young talented music producer and EDM DJ. The goal was to establish (based on a defined logo) a unique and recognizable set of colors and graphics that could be further developed and applied to different media and formats: stickers, business cards, posters, t-shirts, animated video trailers and the like. The initial visual unit of measurement was the square because the letters of the logo are made up of squares. The brand visuals are constructed around the idea of synthetic and reduced form, which is directly related to electronic music. The illustrated characters represent anthropomorphic forms with or without emotions and expressions that enjoy their square space and coexist with each other, participating in advertising and brand recognition.
The very beginning of the project was particularly demanding because it did not have a project specification nor was it supported by a vision to organise it. Taught by previous experiences, I realised that the very beginning should be an extensive research of all interactive and functional groups of the application. In this way, it was much easier to spot, count and improve all functional elements, such as buttons, form selectors and other similar elements, which later made up a comprehensive design system. It was easier also to manage and improve the user experience in the parts of the application that are crucial for users, and which presented great difficulties and created problems such as registration, booking meetings, creating and editing user profiles, participating in online and hybrid sessions, video meetings, video conferences.
Project Credits
Project Services
Brand Design & Development
Project Team
Danijel Snjegota
Project Roles
Multimedia Designer
