Neuroflash is an application, writing tool and content creation tool based on artificial intelligence. The task was to design and develop branding, a unique visual arrangement that would build on and complete the existing visual identity. My beginning was to observe the logo sign, try to break it down into parts and start from the smallest visual graphic unit of which it is composed - the dot. The dot had a meaning: we end sentences, whole paragraphs, texts and books with a dot. The Neuroflash application deals with exactly that - textual content. I tried to show it graphically in different forms as an analogy to creation and textual content formatting in general.
The very beginning of the project was particularly demanding because it did not have a project specification nor was it supported by a vision to organise it. Taught by previous experiences, I realised that the very beginning should be an extensive research of all interactive and functional groups of the application. In this way, it was much easier to spot, count and improve all functional elements, such as buttons, form selectors and other similar elements, which later made up a comprehensive design system. It was easier also to manage and improve the user experience in the parts of the application that are crucial for users, and which presented great difficulties and created problems such as registration, booking meetings, creating and editing user profiles, participating in online and hybrid sessions, video meetings, video conferences.
Project Credits
Project Services
Creative Direction, Brand Development
Project Team
Danijel Snjegota, Sabrina Novaro (Project Manager)
Project Role
Multimedia Designer
