UntoldCreative is the name of a creative agency run by a team of creators from the fields of creative writing, marketing and design. The goal of the project was to design an identity and a responsive website. During the work on creating the identity, there were several different iterations and creative directions that ultimately resulted in the final solution of the logo symbol - a minimal geometric construction of the letters "U" and "C" which, repeated and rotated at appropriate angles, represent the initial letters of the name (UntoldCreative). The visual massiveness of the construction of the logo sign was transferred further to the graphic construction and design of the website. A mini design system for the website was created so that all elements and their defined interactions could be transferred and developed more easily.
The very beginning of the project was particularly demanding because it did not have a project specification nor was it supported by a vision to organise it. Taught by previous experiences, I realised that the very beginning should be an extensive research of all interactive and functional groups of the application. In this way, it was much easier to spot, count and improve all functional elements, such as buttons, form selectors and other similar elements, which later made up a comprehensive design system. It was easier also to manage and improve the user experience in the parts of the application that are crucial for users, and which presented great difficulties and created problems such as registration, booking meetings, creating and editing user profiles, participating in online and hybrid sessions, video meetings, video conferences.
Project Credits
Project Services
Logotype Design, Responsive Website Design, Website System Design
Project Team
Danijel Snjegota, Sabrina Novaro
Project Role
Multimedia Designer
