During education and growing up, it was common to hear the saying that history is the teacher of life. The education system often offered us knowledge that became dogmatised over time and as such had to be learned, repeated, and then often completely forgotten. I have never been able to agree with the sociological idea that we are individual blank plates (John Lock) that need to be implant with knowledge and behaviour in order to be operational and socially acceptable. My disagreement with this idea is the result of the fact that I often did not fully trust the creators of some knowledge or behaviour.

Passing from one period to another, from one generation to another, from the period of recovery from long great wars (World War II for example) to the period of entertainment and oblivion (now), history as a "science of life" ceases to have a special significance. Only what is happening now becomes acceptable.

Accelerated and expansive digitalisation and the trends that digitalisation has brought with it (a huge amount of content produced daily with a very short shelf life, reduced attention and interest, rapid consumption of content) completely take over this present moment as well. A new window into the world (the appearance of television was once cleverly announced and advertised in this way) and new teachers and fathers of life become numerous media, official and unofficial profiles and personalities behind them. The flood of unverified and insignificant information is also becoming an indispensable part of what we call now. Twisted, often unverified and difficult to measure truth becomes a sovereign category of contemporary life. It is found everywhere, as information, official or unofficial, as a pompous fantasy, idea, product, action.

While working on certain projects, I started to develop animosity towards certain words and terms. Consistency is the first word on my list. It was used too lightly and often as a term, but very rarely as an idea or an integral element of a project or product that I would work on. It would take more effort to get it right. With all this, I want to draw attention to how the trend of devalued words has spread to almost all levels of life. However, this can certainly be corrected and changed. It is important to choose words, keep promises under control and be aware of how strongly they resonate in us and the people around us.

Observing the creative industries (primarily digital product design), I see how much space and opportunities there are for the creation of stable, true and educational content and information, and I believe that the development of technology in the very short term will mean exactly that. We are fed up with insincerity and short-lived entertainment.